With support from distinguished individuals like Physics Nobel Prize Laureate Gerard 't Hooft and best selling author Mary Roach, Mars One publicly announced their intentions on May 31 2012.
The process began in 2011 when Mars One worked on the mission in secret, contacting suppliers to determine feasibility and willingness. In 2013 some applicants will begin a broadcasted training and selection process. In 2014 the preparation will begin for a 2016 supply mission and communications satellite. In 2018 a rover will land on Mars in the desired settlement site. In 2021 all essential supplies and life support will have landed at the site. The rovers will begin preparing the site for human arrival. On September 14 2022 the first four settlers will launch to Mars, landing in 2023. Follow up groups will land every two years. Each settler will remain on Mars for the rest of their lives.
Mars One must be taken seriously because their marketing strategy has no precedent, and when led competently it cannot fail. But what is their strategy exactly?


