The Mars Initiative

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The world is full of people that want to see humans on Mars. Until now the average person had no means to support such a difficult and expensive mission. The Mars Initiative has changed that!

The Mars Initiative is a non-profit organization that seeks to gain the support of one million people for a human mission to Mars. If a million (or more) people were donating just one dollar every month, The Mars Initiative would raise, at a minimum, $12 million dollars a year. All of this money would go to the agency or corporation that launches the first manned mission to Mars. The concept is very similar to the Google Lunar X Prize, except the amount is not a fixed, rather it depends on the amount of donations received from the public. The fund will continue growing until such time as the first manned Mars mission leaves Earth's surface.

The Mars Initiative is entirely transparent. All donations go to a bank account that will remain untouched until the first manned mission to Mars lifts off. Every bank statement is uploaded monthly to The Mars Initiative's website, allowing the public to keep track of all donations.

One of the greatest aspects of The Mars Initiative is that it is entirely volunteer-based. Whether it be website development, public relations, or even legal, everything is done on a volunteer basis. What's more, any person is welcome to volunteer and grow The Mars Initiative. In the future there will be a list of tasks that the organization needs to accomplish and people will be able to check out that task. This novel method will let people choose the tasks they are best suited to complete, ensuring that people of any background can  contribute to The Mars Initiative and give everyone a chance to be a part of history.

Follow @MarsInitiative

The Mars Initiative's transparent fundraising and entirely volunteer-based approach will produce a large number of supporters throughout the world and guarantee that it accomplishes its goal of securing at least one million people for a human mission to Mars.

The Mars Initiative's founder and President is Mina Mukhar, a distinguished financial advisor with an MBA and Masters of Science in Accounting and Information Systems from University of Texas - Dallas. [See The Mars Initiative's entire leadership team]

I'll be posting regular updates about The Mars Initiative here, so keep checking back in!

Join The Mars Initiative Now!

The Importance of MSL Curiosity's Self-Portraits

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Below is a self portrait of Mars Science Laboratory Curiosity at Rocknest created by combining dozens of high resolution images taken by the rover on 31 October and 01 November 2012. A previous self-portrait at the same location did not include the magnificent view of MSL's ultimate target, Mt. Sharp, that this photo does.

You can see in this photo the five scoops MSL took out of the soil at Rocknest in order to first calibrate its sample-handling mechanisms, then test the Martian soil to determine its content. You can also see tire tracks made by the rover as it moved into Rocknest.

If you click on the image below and zoom in you will be better able to appreciate the majesty of Gale Crater's rocky terrain. You will also get a better view of Mount Sharp and the clays that lie around the base of Gale Crater's central uplift.

Source: NASA/JPL

Self portraits like the ones above serve a couple key purposes, one of which may not be so obvious:

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Finding Funds for Space Missions

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"The cost… is fundamentally what's holding us back from becoming a space traveling civilization and ultimately a multi-planet species." 

-Elon Musk, Founder, CTO, and CEO of SpaceX

For private space missions and projects the biggest obstacle is often funding. With a few exceptions, most space companies have been started by someone with a lot of personal capital, otherwise they would have no way to get their company off the ground. Space research and development is an expensive business and most private space companies must vigorously pursue government grants if they have any hope of becoming competitive.

So what happens when the government doesn't take an interest in a space company's projects?

They die. The space company might struggle along with personal funds, but eventually they need government support to sustain the research, development, and testing necessary to remain relevant.

Is there no other way? Is the government the only entity that can provide funding for space projects and missions?

Right now the government is virtually the only consistent customer for anything more than satellite launches  They are the only entity that will fund space projects and missions for the sake of research and development.

There is an alternative to government funding, but it requires space companies to develop a completely new Public Relations (PR) strategy.

Space companies must capitalize on public interest in space. Space companies put a lot of attention toward proving their missions' scientific worth. If they put more effort into showcasing the public interest in their missions they would find an influx of revenue.

What?! How?

Space missions receive enormous publicity, with millions of people viewing or reading about even the most inconsequential of them. Most major news networks have at least one article about every launch that takes place. With each of those articles is a photo that relates to the mission, whether it be of the launch or the spacecraft itself.

Big missions receive even more publicity. For example, in less than two days following the touchdown of Mars Exploration Rover Spirit, NASA's homepage received 513 million hits. (Weiss) That doesn't include the views from all the other sites that ran stories on Spirit.

Every major news network has articles on the Mars Exploration Rovers whenever they make a significant discovery. Usually included with those articles or TV coverage is an image of the rover, like the one on the right of Opportunity.

This image has been viewed hundreds of millions, if not billions of times.

If space companies ran PR campaigns that emphasized how popular space missions are and have the potential to be, they could receive sponsors from corporations around the world that are seeking to increase their own publicity.

Emerging Advertising Media

Don't believe me? Just look at NASCAR. High estimates give NASCAR around 80 million fans in the United States. The 2011 Sprint Cup received an average of 6.5 million viewers. Corporations will spend upwards of 20 million dollars a year to have their logo prominently displayed on one of the cars. The teams often receive multiple sponsors for the same car with one sponsor paying more to have their logo dominate the car.


Each car generates roughly $40-50 million from corporations who want their logo somewhere on the car. In addition to the big logos that are obvious in the image to the right, sponsors pay for smaller logos on the car. Sponsors pay all that money to have their logos on the car for only one year.

Now what if a highly anticipated space mission was sponsored by a corporation? Let's use Mars Exploration Rover Opportunity as an example again. What if it had some corporations sponsor it in return for getting their logo on the rover? Let's pretend Mars Travel and Company X sponsored it. It might look something like the image to the left.

Don't you think corporations would be willing to pay a lot of money for the publicity and exposure that would get them? How much do you think they would pay? $100 million? Maybe even $500 million? Or what about $1 billion?

Why not? After all, many corporations have shown a willingness to pay around $20 million a year for their logo on a NASCAR vehicle.

NASA is a government entity and there are laws against this sort of advertising, but what about private space companies? Why haven't they started getting sponsors? They could receive funding from many different companies, eliminating the monopoly the government has on the decision making process for almost all space missions.

So it might look a little tacky to have WAL-MART or DELL on a spacecraft, but why does that even matter? Does it matter who profits from space exploration if everyone benefits?

It doesn't make a difference if a discovery is made by the Sony rover or Opportunity, either way a discovery has been made. If a company helps pay for a space mission or project, who cares if they get publicity from it. Humanity would be able to have missions that aren't restricted by what one group wants.

How can space companies make this happen?

They need to start emphasizing the amount of public interest in their missions. they need to have a PR campaign showing just how fascinated people are with them. Once this is established they need to go to corporations and say, "Hey, we can give you massive publicity if you help us fund this mission." Corporations have shown that they are willing to pay millions to have their logo put in front of an audience, so why not use that to fund really awesome space missions?

I'll leave you with this:

Soyuz rocket that delivered pizza to the International Space Station in a Pizza Hut publicity stunt

Mars Travel - A New Company Seeking to Revolutionize the Commercial Space Industry

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Like many space enthusiasts I despaired every time I heard another space project was cancelled or postponed due to funding issues. But what could I do? Even simple space projects and missions cost millions, if not billions of dollars. Most people don't have that kind of money lying around (no really?!), and I definitely don't.

Does that make us helpless? Should we have to accept that space is only the domain of the government or super rich? Can average people actually make an impact on this multi-billion dollar industry? Most people will say no, that such a thing is impossible, but are they right? 

Mars Travel Logo

That is the question I struggled with for a long time because like millions of other people, space fascinates me and I hate seeing it relegated to the back burner as if it isn't important to humanity. I decided I was going to do something about it, so I created Mars Travel, a company dedicated to connecting space projects and missions with corporate sponsors. {Learn More About Mars Travel} The company is just starting out, but soon I hope to begin linking space projects with funding from corporate sponsors. To do this I will need your help, but first let me explain why this will work.

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